Coldwell Banker Upchurch Realty has a motto Expect he Best To be the premier, full service real estate brokerage company in the area by providing the highest quality service to buyers and sellers. To achieve market dominance by attracting and retaining superior real estate professionals. To lead our sales associates to success by providing a work environment that leads to a sense of belonging, pride, and teamwork. To contribute to the positive growth and development of our community