Changing trends, change in the pattern of demand, globalisation of food, people requirement/ importance from price centric to quality and hygiene centric made GSR to bring in a new concept in bakery field in the form of The Cake Shop. Using European technology and catering it to the requirement of local pallet of the people in an hygienic environment with live kitchens with all this making the products affordable and reaching to all segments of people is what The Cake Shop all about.